On The Ephemeral Nature of the Web

Ayal Pinkus

Dear reader,

The Internet is so ephemeral.

A topic trended on Twitter just yesterday. KPN is discontinuing the xs4all brand. I always knew that you could not count on companies to provide online services forever, but xs4all has been my internet provider since 1994 or so. For some reason, I thought they would stick around.

Everything online is ephemeral. If you buy a digital book, you are often actually only purchasing a license that allows to read it on a website or in an app, until the company discontinues.

This ephemeral nature, however, is not necessarily a bad fit for fiction. The Theater is passing. As is Cinema. Stories have been ephemeral since we conveyed our accounts of our daily adventures at the campfire. It is fine. You typically consume a story only once.

At the same time, stories are also not short-lived. I mean, here I am, serializing The First Modern Novel, Don Quixote of La Mancha, written in 1605. It is surprising how well a fictional story can age. There's a deeper truth in such fiction, a note on the human condition, a message that still holds today.

And in that way, stories are not ephemeral at all. As new technologies are invented to tell a story, classic masterpieces are adapted to the new medium.

And so with that, exciting news! We are readying for our first launch! The serial “ Don Quixote of La Mancha” will start on January 20th, 2019, one week from now. It is a fun read, I find I am giggling as I edit the text. I hope you will enjoy it too.

Yours truly,
Ayal Pinkus

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